Just 6 lakhs in three days! Budget 350 crores; 'Kanguva' is the new face of collapse at the box office

 

 

The huge pre-release hype that films get is a great help for producers to bring people to the theaters for the first shows. But if the moviegoers who come to watch the first day first show are not impressed, no matter how much hype a film has, it will fail. Because the audience today depends so much on word of mouth publicity to decide whether to go to the theaters. The latest example of this is Suriya's film Kanguva.

The film Shiva, which was one of the notable releases of this year in Indian cinema, hit the theaters on November 14. The film plunged into collapse after receiving negative comments on the first day and even after the first shows. To understand the box office collapse of the film, just look at the collection of the Tamil version in recent days. On Thursday, the 22nd day of its release, the Tamil version of Kanguwa earned just Rs 4 lakh. The film earned even less on Wednesday and Tuesday. Just one lakh each. That is, the total collection of the Tamil version of the film from three days is just Rs 6 lakh.

It should be remembered that this is a film with a budget of 350. The failure of the film along with the producers Studio Green is also a great disappointment for Suriya. The film, which was made on the biggest canvas of his career, has collapsed at the box office. Meanwhile, the OTT release date of the film has already been announced. The film will start streaming tomorrow (8), Sunday. It is also rare for a film with such a budget to start showing on OTT on the 25th day of its release.