It is now possible to share Insta content to non-followers before sharing it to the main viewers. Instagram has introduced a new feature for this. According to the feature introduced under the name Trial Reels, you can also check how the content is performing. This feature, which is only for professional accounts, will also be available to selected creators.
The trial reel shared by a creator on Instagram will not be visible to his followers. It will not even be visible in the Reels tab or the main grid. The reels will reach the followers only if the Share Everyone button option is selected. There is also a special feature that you can know how the performance of this content is within 24 hours.
Followers can also see trial reels by sending them as direct messages or on the page of the voice and location used in the reel. Trial reels will have a slower page view rate. This will also help reach non-followers. It also doesn't affect the performance of other reels.
When you try to share a reel video, you'll see a toggle button called 'Trial' before clicking the share button. Tap this to share the reel. You can also set Share Everyone to be automatic.